Chris Jennings has been a 1 News man all his life, a habit he inherited from his father when he was growing up. It was forged as an evening tradition with the family quietening down so that his father could get a handle on what had happened during the day.
In this context, it’s quite unusual to see Jennings appear as the face of a new campaign for the sworn enemy of his father’s chosen news provider, Newshub.
The primary spot in the campaign tells the story of how Jennings agreed to participate in a social experiment, which would require him to watch Newshub rather than 1 News for a week to see if it could perhaps persuade him to shift his viewing habits.
