because it matters NEWSHUB.
In 2019, Newshub pledged to change the way we see the news; by covering stories that matter to Kiwis and focusing on not only what's happened today but what it means for tomorrow. Our Because It Matters tagline was created to communicate this change, our values as a news family, why we do what we do and the role news plays within modern New Zealand life.
To ensure the tagline was more than just a line, we introduced the Because It Matters content mechanic - where important stories can live within the 6PM bulletin but deliver the depth previously only found in current affair shows.
In 2020, Because It Matters means more than ever before and Newshub has delivered on our pledged promise time and time again. The new creative demonstrates this delivery by showcasing what's important to our nation during an era where it really matters. Putting our (NZ) stories at the heart of what we do.
Creative : Ant Farac
Design : Ant Farac / Andrew Bunyan
Director : Ant Farac
DOP : Clay Carpinter
Editor : Ant Farac
Grade : Mikee Carpinter
