3 NEWS LONDON 2012
These spots were created to highlight the 3 NEWS journalists reporting at the London 2012 Olympics. Having no actual naming rights or use of the rings we had to find an alternative way to promote our involvement in the greatest sporting event this year. A series of New Zealand athletes were shot with the journalists reporting on them as they trained over a 3 month period.
Creative Director: Ant Farac
Director: Ant Farac
DOP: Garth Badger
Graphic Designer: Andrew Bunyan
Music: "Pacifier" by Shihad
These spots were created to highlight the 3 NEWS journalists reporting at the London 2012 Olympics. Having no actual naming rights or use of the rings we had to find an alternative way to promote our involvement in the greatest sporting event this year. A series of New Zealand athletes were shot with the journalists reporting on them as they trained over a 3 month period.
Creative Director: Ant Farac
Director: Ant Farac
DOP: Garth Badger
Graphic Designer: Andrew Bunyan
Music: "Pacifier" by Shihad